Red Bull TV
Gomorrah Face Sound

Becoming creative partners with those who produce creativity with wings. Sounds good, no?

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CLIENT

Red Bull TV

 

ACTIVITY

Graphic Design
Creativity
Web Development
Social Media Strategy

 

INSIGHT

With Gomorrah Sound, Red Bull tells the stories hidden in the soundtrack of the record series.

Each musical track accompanies important scenes and interprets the feelings of the most beloved and most feared characters.

Entering the clan is a dream that loyal viewers and simple admirers won’t confess to having and music can make it a reality.

IDEA

Every character in the series has a predominant emotion and a song that represents them. To discover which personality you resemble the most, all you need is a selfie.

Through the use of facial recognition, your emotions can be read, using facial expressions like musical scores.

If your face sounds like that of Savastano or Conte, you can find out which family you belong to.

The rest will be discovered in the documentary, to be viewed exclusively on Red Bull TV.

RESULTS

The direct involvement of guest ambassadors, thousands of voice-over actors and talented musicians, played its part in the achievement of extraordinary goals. Inside Out was the film with the highest earnings of 2015.

Zootropolis, in fifth place, is among the highest earning animation films in the history of cinema.