Artsana
Chicco Disney

Speaking to mums about the magical world of children..

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CLIENT

Artsana

 

ACTIVITY

Commercial

 

INSIGHT

Chicco’s Spring-Summer collection of 2016 has chosen “Finding Dory” as the special theme, for outfits, swimwear and beach towels.

A partnership to experience in Chicco stores and at the cinema with Walt Disney.

What would be more wonderful for a mum than the thought of giving their child the gift of a dream come true? 

IDEA

The characters of the spot for launching the Chicco-Dory collection are catapulted into a fantastic world, inspired by the spin-off of the famous “Finding Nemo”.

Each garment and every object hides a magic power, capable of putting the smallest of children in touch with Dory and surprising them with fun and happiness.

RESULTS

Thousands of views online and millions of cinema impressions, with the broadcast of the spot during pre-show in the UCI circuit.

These are the points of contact that have allowed many mums and children to discover the wonder of the new Chicco-Disney collection.