The Walt Disney Company Italia
Mickey Mouse’s 89th Birthday

Turn a B-Day into a Beautiful Day!

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CLIENT

The Walt Disney Company Italia

 

ACTIVITY

Creativity
Social Media Strategy
Commercial
Video Production

 

INSIGHT

How can you make a birthday different from the last one? Changing the song to sing, for example.
From this insight the project called “Che Gran Giorno, Topolino” was born.
Thanks to the music of “Coned”, one of the Mickey Mouse Shorts, we’ve given to November 18 a different sound.

Cartoons and cult movies like Fantasia were mixed together in a contemporary story with an Italian special guest: Nicola Savino.

IDEA

A beautiful day becomes a three episodes sit-com for the web. From the breakfast to the surprise party, Nicola Savino shows us how much Mickey Mouse could be inspiring in everyday matters.

Every video celebrates the magic power of the Walt Disney stories into the real life, in which Mickey Mouse’s cleverness and brilliance make him an ageless role model.

“What a Beautiful Day!”, the catchy musical theme, has been a real viral song, for the birthday and beyond.

RESULTS

The high level of engagement on Mickey Mouse’s Italian profiles and all happy birthday wishes represent the great results achieved by the project. It means that all videos have been greatly appreciated by all loyal as well as the new ones Mickey Mouse's fans.

Red Bull TV

Gomorrah Face Sound